High Impact - Digital Retargeting Strategy

🌟 Pro Digital Reach, Multiplied: How Your Business Shows Up Everywhere It Matters

When you join Ocean City Living as an Expert Contributor, we don’t just make sure you’re seen—we make sure you’re seen by the right people in the right places.

With a Pro Plan, your business taps into a smart local advertising strategy powered by:

    •    Facebook Retargeting

    •    Google Display Retargeting

    •    Up to 70,000 impressions monthly

    •    And a strategic 5-Zip Code Expansion Model

⸻

📍 Here’s How It Works:

1. We Start Local

Your expert content and branded ad campaigns are first focused on your core zip code — for example, 21842 in Ocean City.

We track:

    •    Website visitors

    •    Social media engagement

    •    Video views and post interactions

This creates a high-value engagement audience made up of people already showing interest in your business. We’ll tell Facebook and Google, ‘Find more people like this client's Ocean City catering or restaurant customers — but in these other zip codes where you’re already serving food.’

It’s not a guess — it’s data-driven expansion tied to our high value demographics and refined engagement and online behaviors.

Then, using their algorithm, they build a Lookalike Audience in these additional zip codes.

Now your ads are shown to new, highly targeted prospects who share similar demographics, online behavior, interests, and patterns. Even if they've never heard of your brand before.

✅ Why It Works:

This method works so well because:

This is not guessing. We are using real engagement data. Your Ocean City Marketing efforts that are resonating with customers here are now amplified with look a-likes at your other business locations.

The ads are still local (only spread across 5 zip codes).

You get brand-new prospects who are more likely to respond the exact way your current customers did.

No replication of efforts is an efficient use of your resources.

Also, this price never goes up even when we strike gold and it reaches more audience. No surprise cost increase as these online vendors pull all the time.

3. We Expand The Campaign Where Your Footprint Resides

Take this same strategy and apply it to your other metro locations, and you’ve got a scalable campaign that meets customers wherever they are.

✨ In this example we will include the two town bonanza zip code for Berlin/Ocean Pines. Imagine those three other zip codes aren’t near Ocean City —

but instead surround your locations in a town, for example sake, Baltimore.

Here’s what it could look like:

    •    Core Zip Code with Print/Digital: 21842 (Ocean City Maryland), and digital 21811 (Ocean Pines/Berlin)

    •    Expansion Zips:

▫️ Fells Point- 21231

▫️ Hampden- 21211

▫️ Towson - 21204

You’re now reaching customers in additional neighborhoods with your messaging tailored just for look alike customers that will be built on engagement data from your targeted location that has had the heavy lifting engagement completed with that audience.